SAUCY MAMA: LOCAL PIZZERIA
This avant-garde pizza brand and identity design was packaged together for Saucy Mama in close collaboration with the business owner. The goal was to produce a high quality brand that could compete with larger franchises, with the business taking residence in four strategic locations.
The final product included logo variations and a style guide, packaging design, signage design, interior and lighting design, furniture design, uniforms and dress code, web design and printed material for marketing and communications.
Throughout the course of the project I was also able to contribute to the overarching philosophy behind the restaurant's identity, helping them to tell their story in the most authentic way.
Hand drawn lettering, Futura Std, and Caesilia LT Std.
Jay Dunbar and the Saucy Mama team, Sabrina Marriott (illustrator), Firefly Lighting, QA Signs, and all the people who contributed to the project.